TROVA Book a demo →
The wearable AI device for the trades

Your bottom-half rep
just closed one more
this week.

TROVA is a wearable AI device + coaching app for trades shops. It lives in your tech's ear, cues the next move, and drafts the proposal before they leave the kitchen. You get the closed deal — without the ride-along.

Book a 20-min demo → See how it works →
Running today with Major League Plumbing & Anchor Plumbing & Drain
Hardware from $199 per device. The only AI sales coach with a real wearable.
The gap TROVA closes
49%
Close rate when financing is offered the right way — vs 38% without. Same techs. Same homes. Different conversation.
ACCA / Farmington · 2026 · 1,000+ contractors
13%
Bigger ticket when financing is presented as a promotion — not a credit application.
Synchrony, via ACCA
80%
of sales take 5+ follow-ups. Most reps quit after the first one. The deal goes to whoever stays in the conversation.
Peak Sales · SPOTIO · Salesforce
46–68%
More revenue per estimate when close-rate and ticket lift stack. Same trucks. Same week.
ACCA + Synchrony + Acorn Finance
For shop owners

See the math
for your shop.

20 minutes. We'll run the close-rate, ticket-size, and follow-up numbers for a shop your size — and show you the exact moments your bottom-half reps are leaving deals on the doorstep.

Book a 20-min demo
No deck. No pressure. Just the math.
We'll reach out within one business day. We never share your info.
What TROVA does

Four advantages,
none of them theory.

Most sales-AI tools score the call after it's over. TROVA shows up while the conversation is still happening — and walks out with the proposal ready.

Real-time, in their ear.

TROVA listens to the conversation as it happens and coaches the rep through the next question, the next objection, the next move — while the customer is still in the room.

Grounded in your data.

Not a generic chatbot. TROVA reads your CRM, your pricebook, your last 1,000 calls — so the coaching cues match how YOUR best rep would handle the moment.

Works offline.

Mechanical rooms. Basements. Job sites with one bar of signal. The wearable captures everything on-device and uploads when it can — so the call never goes uncoached.

Proposal on exit.

By the time the rep gets back to the truck, the proposal is drafted, priced, and ready to send. The deal closes in the moment — not 15 minutes too late.

Pre-visit intelligence

A briefing
before they knock.

TROVA pulls the rep aside before they ring the bell. Neighborhood history. Past visits. The exact issue you fixed across the street.

"Hey John, you did the neighbor's repipe last week. Same housing tract, same era — they all have root intrusion in the lateral. Lead with that."
— TROVA, two minutes before the rep walks up the driveway
Last neighbor visit: Garcia · 1409 Maple · 3 weeks ago · $4,200 lateral repipe
Same tract patterns: 1980s build · cast-iron laterals · root intrusion in 7 of 9 prior jobs
Recommended opener: Skip the camera — go straight to the cleanout
Likely close range: $3,800 – $4,600 · this tract closes at 71%
Who it's for

Two people
stop losing sleep.

For owners

Stop riding
along.

  • See every rep's call without sitting in the truck — 4-hour ride-alongs become 4 minutes on the dashboard
  • Lift your bottom-half rep into the 49% close-rate band instead of the 38% one
  • Coach without leaving the office. Sleep without wondering what got said.
  • Watch the same trucks generate 46–68% more revenue per estimate — no extra headcount
For reps

Become your
best self on every call.

  • Cues in your ear the moment the customer hesitates
  • The right number, the right script, the right next question — already drafted
  • Proposal written before you hit the truck. Win in the room.
  • Follow-up the conversation, not the template — TROVA writes the text that gets 4–10× the reply rate of "just checking in"
Pricing built for trades shops

Hardware $199.
Software tailored to your shop.

The wearable AI device
$199per device

One-time. Every technician gets one. Captures audio offline, syncs when connectivity returns. Replaceable battery. 12-month warranty.

The coaching software
Per seat

Real-time coaching, proposal drafts, follow-up writer, owner dashboard. We tailor it to your shop size — we'll walk through the math on the 20-min demo.

Hardware ships in 2–3 weeks. White-glove onboarding included. No long contracts.
Built for the trades

Plumbing first.
Every trade next.

We started in the homes plumbers walk into because the pricing, the objections, and the closeout patterns are the gnarliest — and the rest of the trades reuse the same playbook.

Plumbing HVAC Electrical Roofing Restoration Pest · soon Solar · soon
The product

The dashboard
that calms Monday morning.

Every conversation, every proposal, every coaching moment — surfaced in plain language. No tab-fishing. No spreadsheet archaeology. Just the day, in order.

Dashboard preview — coming soon (drop a real screenshot here)
Frequently asked

The questions
every owner asks.

Don't see yours? Email greg@hellotrova.com — we usually answer within the hour.

What is TROVA?
TROVA is the wearable AI sales coach for the trades. It listens to in-home sales conversations through a small wearable device, cues the next move into the technician's ear in real time, and drafts the proposal before they leave the kitchen. Built specifically for plumbing, HVAC, electrical, roofing and restoration companies.
Who is TROVA for?
Owners and operators of trades businesses doing $1M – $25M in annual revenue. TROVA replaces ride-alongs, lifts bottom-half rep close rates, and gives owners visibility into every conversation in every home without leaving the office.
Is TROVA an app or an AI device?
Both. TROVA is a small wearable AI device the technician wears on every in-home sales call — plus the coaching app and dashboard your office team uses to track wins, coach reps and draft proposals. The wearable device is $199 each (one-time). Software pricing is tailored to your shop size — we'll walk through it on the demo.
What is the best AI sales coach for plumbing companies?
TROVA is the only AI sales coach purpose-built for in-home trades sales. Unlike call-recording tools that score calls after the fact, TROVA coaches the technician in real time through a wearable device, drafts the proposal before they leave the home, and writes follow-ups grounded in the actual conversation. Pilots with Major League Plumbing and Anchor Plumbing & Drain are live.
How is TROVA different from call-recording software?
Call recording and call scoring happen after the visit is over — when the deal has already been won or lost. TROVA is a real-time coach: it whispers the next move into the technician's ear during the conversation, drafts the proposal before they walk back to the truck, and writes the follow-up text the same day. The wearable also captures audio offline, so basements and mechanical rooms are no longer blind spots.
Does TROVA work offline?
Yes. The TROVA wearable captures audio on-device and syncs when connectivity returns. This is critical for the trades — basements, crawlspaces, mechanical rooms and remote job sites often have no cellular signal.
Does TROVA replace ride-alongs?
Yes. The owner dashboard replays the key moments of every in-home sales call, surfaces the objections each technician hit, and shows which moves the top-closing techs make that the bottom half do not. Owners get the visibility of a ride-along without spending the day in the passenger seat.
How much revenue lift does TROVA produce?
Industry data shows what's achievable: contractors who present financing the right way close 49% of jobs vs 38% without — an 11-point lift (ACCA 2026, 1,000+ contractors) — and produce 13% larger tickets (Synchrony via ACCA). Stacking close rate and ticket lift drives 46–68% more revenue per estimate. 80% of sales take 5+ follow-ups but most reps quit after one (Peak Sales / SPOTIO / Salesforce); TROVA writes the follow-ups that get 4–10× the reply rate of "just checking in" (Woodpecker).
Which trades does TROVA support?
Plumbing first. HVAC, electrical, roofing and restoration are supported. Pest control and solar are on the near-term roadmap. The platform is trade-aware: it understands the pricing, objections and closeout patterns specific to each.
How do I get a demo?
Fill out the form below (or the one mid-page). We'll reach out within one business day to walk you through the wearable, the dashboard, and the close-rate math for a shop your size.

Stop losing deals
on the doorstep.

20 minutes. We'll walk you through the wearable, the coaching, the dashboard, and exactly what your best rep does that the bottom-half rep doesn't.

Running today with Major League Plumbing & Anchor Plumbing & Drain
Book your 20-min demo
No deck. No pressure. Just the math.
We'll reach out within one business day.
Book a demo →