About

Built for the conversation, not the dashboard.

A service contractor's best work happens in front of a customer at a kitchen table or in a driveway. Trova is built so the software disappears — and the conversation stops getting lost.

Why We Built It

Every service call is a chance.

A service contractor with 5 trucks runs 40 customer conversations a day. 10,000 a year. Every one of them has 4-6 moments worth real money — an upsell, a customer request, a warranty talk, a coaching signal. 95% of those moments are lost the second the tech is back in the truck.

Not because the tech is bad. Because nobody can hold an 8-conversation day in their head and also be charming, also read the room, also draft an estimate at the kitchen table, also follow up systematically next Tuesday on the thing the customer said in passing.

Existing field-service software makes this worse, not better. ServiceTitan has 30 menu items. Jobber has dashboards inside dashboards. Rilla puts the recording on a phone. The contractor's evening becomes the second job they didn't sign up for — three hours of admin work to capture what should have been captured automatically.

Trova goes the other direction. One device on the chest. One button. The phone stays in the pocket. The software disappears. The tech does the job, talks to the customer, and walks back to the truck — and the proposal is already drafted. The follow-up is already scheduled. The coaching moment is already in the library. The customer request is already in the office's queue.

Every other tool in the trades makes the contractor work harder for their software. Trova makes the software work harder for the contractor.

What We Believe

Four principles. Non-negotiable.

The conversation is the source of truth.

Estimates should come from what was actually said, not from what someone remembers later. Customer requests should be logged before they're forgotten. Coaching signals should be captured before they're lost.

The tech's phone stays in their pocket.

If the customer can see a phone in the tech's hand, the conversation is broken. The wearable is the input surface. The phone is a pipe, not a destination.

Every conversation has consent.

Verbal disclosure at the start of every call. Captured on tape. Compliant in all 50 states. Customers welcome the documentation — it protects them too.

Every job teaches the system.

The 100th job produces a meaningfully better outcome than the 1st. Pricing accuracy, follow-up timing, top-tech patterns — all learned automatically from the contractor's own data, not generic templates.

Who's Behind It

Three founders. Orange, California.

GS

Greg Solorio

Builds the system that makes the magic possible. Audio pipelines, AI agents, the dashboard, the integrations. The reason the tech can press a button and the proposal lands in the customer's email before the truck pulls away.

MM

Miguel Maldonado

Runs the operation. Customer onboarding, hardware logistics, fleet support, the field testing that catches the edge cases. The reason a contractor can sign on Monday and have 10 techs live by Friday.

CP

Chris Paniagua

Owns sales and marketing. The voice that talks to contractors, the deck that closes the deals, the brand that says what Trova actually is — and what it isn't. The reason the right contractors find us first.

Where We Are

Built in Orange County.

Trova is built in Orange, California — the same trade-heavy market we serve. Every product decision gets pressure-tested against contractors we can ride along with on a Tuesday morning.

That proximity is intentional. It's how we keep the product honest. The minute the road from "what we're building" to "what a contractor actually needs on a service call" gets long, we lose the plot.

Headquarters
135 S Lemon St Ste D
Orange, CA 92856
Email
Support

Want to see it in action?

20 minutes. We'll walk through the device, the dashboard, and what your specific trade looks like inside Trova.

Schedule a Demo