Roofing

Inspection findings captured verbatim.

Storm-damage urgency. Insurance-claim language. Permit conversations. Estimator notes. Captured every time, drafted into proposals before the truck pulls away.

Roofer working on a residential roof installation

By the Numbers

The data behind the roofing opportunity.

Roofing customers choose contractors by word-of-mouth more than any other trade. The contractors who capture every inspection, document the findings, and follow up systematically own the referral cycle.

73%

of roofing customers choose contractors by word-of-mouth

Roofing Contractor

86%

of consumers read reviews before buying

BrightLocal

80%

of revenue sits in follow-ups that never get sent

SPOTIO

3-5x

higher conversion from referred customers

Invesp

What Trova Captures

On every roofing call, automatically.

Inspection findings

Granule loss. Flashing damage. Soft decking. Captured verbatim — language that holds up in an insurance claim.

Storm-damage urgency

Customer's words: "the leak in the dining room." Trova flags timeline urgency for the office to follow up same-day.

Insurance-claim language

Hail damage. Wind damage. Supplemental items. Documented automatically for the carrier and the homeowner.

Material preferences

Architectural vs three-tab. Color preferences. Brand mentions. Captured during the walk for a more accurate proposal.

Referral moments

"My neighbor's roof looks like ours did before yours." Flagged for follow-up at the customer's satisfaction peak.

Estimator scope

Square footage estimate. Pitch. Layers. Captured during the walk and turned into a Good/Better/Best proposal automatically.

Roof inspection scene with safety helmet

Built for the way it actually works

One device. Hands-free. Phone stays in the pocket.

Your tech clips Trova on Monday morning. One button. The customer hears a single line of disclosure, the conversation continues, and Trova captures everything that matters — automatically.

No screens between your tech and the customer. No paperwork in the truck. No upsell that gets forgotten before the next call.

Real Scenario

A storm-damage inspection that turned into a referral chain.

Estimator does the inspection. Captures granule loss, three areas of soft decking, flashing damage around the chimney. Customer asks "would your insurance cover this?" — the estimator walks them through how supplements work.

Old workflow: estimator types up the proposal that night. Maybe gets it out the next day. Customer is already comparison-shopping.

With Trova: every inspection finding captured verbatim. Insurance-claim language documented. Proposal drafted automatically with photos and the customer's actual words. Lands in the customer's email before they're back inside the house. Two weeks later: customer's neighbor calls, asking for the same contractor.