"We've been doing ride-alongs forever. The hours add up. The lift only shows up when I'm actually in the truck — and I can't be in every truck. TROVA fills that gap." — Rodrigo Melgoza, Owner, Major League Plumbing
The shop.
- Trade: Residential service plumbing.
- Market: Inland Empire — Riverside & San Bernardino counties, California.
- Team: Mixed seasoned + newer service plumbers, with Eddie, Andrew, Mario, and Josh on the truck this quarter.
- Day-to-day operator: Jasmine Serrano.
The problem.
Like every $1M – $10M residential trades shop, MLP watches close rates float between technicians on the same neighborhoods, the same scopes, and the same pricebooks. The top tech closes around 62%; the bottom-half tech sits closer to 28%. Rodrigo can ride along — he does — but he can't ride along on every truck every week, and the lift fades the moment he's not in the passenger seat.
What we deployed.
- The TROVA app on each technician's phone, capturing residential sales calls — no hardware required. (The TROVA wearable enters pilot Fall 2026.)
- The TROVA coaching app on each tech's phone.
- The owner dashboard for Rodrigo + Jasmine, surfacing every call in plain language.
- Pre-visit briefings pulled from the existing CRM + scheduling system.
- Proposal-on-exit drafting tied to MLP's residential pricebook.
- Conversation-aware follow-up writer for deals that didn't close same-visit.
What we're watching.
The pilot is measuring:
- Per-tech close rate against a 90-day pre-pilot baseline.
- Average ticket size against the same baseline.
- Same-visit proposal rate — what percent of visits result in a proposal sent before the tech leaves the home.
- Follow-up reply rate on conversation-aware follow-ups vs. the prior "just checking in" template.
- Bottom-half-tech lift — the North Star: does a bottom-half tech close one more deal per week.
What's next.
Pilot continues through Q3 2026. We'll publish the lift numbers here once the 30-day window completes and we have a clean baseline-to-pilot comparison.
More on TROVA for plumbing →