Major League Plumbing
× TROVA.
Mira Loma, CA.

"We've been doing ride-alongs forever. The hours add up. The lift only shows up when I'm actually in the truck — and I can't be in every truck. TROVA fills that gap." — Rodrigo Melgoza, Owner, Major League Plumbing

The shop.

• Trade: Residential service plumbing.
• Market: Inland Empire — Riverside & San Bernardino counties, California.
• Team: Mixed seasoned + newer service plumbers, with Eddie, Andrew, Mario, and Josh on the truck this quarter.
• Day-to-day operator: Jasmine Serrano.

The problem.

Like every $1M – $10M residential trades shop, MLP watches close rates float between technicians on the same neighborhoods, the same scopes, and the same pricebooks. The top tech closes around 62%; the bottom-half tech sits closer to 28%. Rodrigo can ride along — he does — but he can't ride along on every truck every week, and the lift fades the moment he's not in the passenger seat.

What we deployed.

• Wearable AI devices for the technicians running residential sales calls.
• The TROVA coaching app on each tech's phone.
• The owner dashboard for Rodrigo + Jasmine, surfacing every call in plain language.
• Pre-visit briefings pulled from the existing CRM + scheduling system.
• Proposal-on-exit drafting tied to MLP's residential pricebook.
• Conversation-aware follow-up writer for deals that didn't close same-visit.

What we're watching.

The pilot is measuring:

• Per-tech close rate against a 90-day pre-pilot baseline.
• Average ticket size against the same baseline.
• Same-visit proposal rate — what percent of visits result in a proposal sent before the tech leaves the home.
• Follow-up reply rate on conversation-aware follow-ups vs. the prior "just checking in" template.
• Bottom-half-tech lift — the North Star: does a bottom-half tech close one more deal per week.

What's next.

Pilot continues through Q3 2026. We'll publish the lift numbers here once the 30-day window completes and we have a clean baseline-to-pilot comparison.

More on TROVA for plumbing →