TROVA Book a demo Start pilot →
For Electrical shops doing $1M – $25M

The panel upgrade
your tech talked
themselves out of.

An aluminum-wired 1960s home should never end with 'we just need to swap the breaker.' TROVA briefs the tech on the whole-home rewire conversation before they open the panel.

Book a 20-min demo → See how it works →
30-day pilot. Walk away if it doesn't lift your close rate.
$299 / tech / month. Device included. Built for the way electrical actually gets sold.
The math for electrical
$1,500 – $25,000
electrical ticket range — spans tiny service calls to whole-home rewires.
49%
close rate with financing offered right vs 38% without. Source: ACCA / Farmington 2026.
13%
bigger ticket with financing Source: Synchrony via ACCA.
80%
of sales take 5+ follow-ups but most reps quit after one. Source: Peak Sales / SPOTIO / Salesforce.
Where electrical deals leak

The four moments electrical owners watch deals walk out the door.

Every electrical shop owner has watched this play out. The tech does the work. The customer thanks them. The truck leaves. And the proposal that would have doubled the ticket never gets sent — or gets sent six hours too late.

  • Panel upgrades get quoted on the spot — and the homeowner says 'I need to think about it' because the tech rushed the explanation.
  • EV-charger installs are walking out the door to the cheapest bidder because your tech didn't anchor on safety + permitting.
  • A simple 'no power in the kitchen' call could have been a whole-home rewire conversation — your top rep would have made that move; your bottom rep just changed the breaker.
  • Generator interest spikes after every storm and your team isn't trained to convert that intent into same-week proposals.

What TROVA does in those four moments.

TROVA is an AI sales coach for the trades, running on the phones techs already carry. A capture-only TROVA wearable is in pilot. It's not a call recorder. It's not a scoring tool. It's the cue your best electricians + electrical comfort advisor hears in their head — except now your bottom-half rep hears it too:

  • Cues the rewire conversation when the home is 1960s build with aluminum or knob-and-tube — the way your senior electrician already thinks.
  • Coaches the EV-charger close with the right permitting, panel-load, and warranty talk-track — no more underbid losses.
  • Drafts the panel-upgrade proposal with financing tiers AND the safety photo from the on-site inspection — sent before the customer calls a competitor.
  • Captures the conversation in attic crawl-spaces and outdoor service-entry inspections where cell signal dies.
Pricing built for trades shops

$299 per tech, per month.
Device included. Pay yearly, save 10%.

Monthly
$299/ tech / mo

No long-term commitment — add or remove seats any time. Wearable AI device included free for every tech. Replaceable battery. Lifetime device replacement while on the service.

Save 10%
Annual
$269/ tech / mo

Paid annually ($3,228/tech). Same hardware, same coaching, same dashboard — 10% off for committing for the year.

Includes: wearable AI device · after-call coaching · proposal drafting · follow-up writer · owner dashboard · CRM integration · white-glove onboarding. No setup fees.
Honest objections, honest answers

The pushback we hear from
electrical owners.

If you're already half-convinced, the demo is faster than reading. If you're skeptical, here's where most of the conversation lands.

Electrical is straightforward — diagnose, fix, invoice.
The diagnose-fix-invoice loop is exactly why bottom-half electricians never close the panel upgrade, the EV charger, or the whole-home rewire. TROVA coaches them through the next conversation the customer is already half-thinking about.
My customers want price up front. Hard to coach around that.
Hard for a generic tool. TROVA pulls your pricebook, your historical close range for this neighborhood + scope, and gives the rep the exact number to anchor on — calmly, confidently, before they walk in.
Pilot in market

Running today.

Live with TROVA pilots in plumbing — electrical contractors onboarding this quarter.

See pilot case studies →

Run the math for your
electrical shop.
20 minutes. No deck.

We'll walk you through the wearable, the coaching, the dashboard, and the close-rate math for a electrical shop your size.

30-day pilot. No commitment kicks in until the numbers move.
Book a 20-min demo
Pick a time below. We'll send a calendar invite the moment you confirm.
Loading available times…
Confirm a slot to get a calendar invite — or skip it and we'll reach out to schedule.
Book a demo →