TROVA Book a demo →
For electrical owners doing $1M – $25M

Your electrical shop's
bottom-half rep
just closed one more this week.

TROVA is a wearable AI device + coaching app built for electrical contractors. It lives in your tech's ear, cues the next move, and drafts the proposal before they leave the kitchen.

Book a 20-min demo → See how it works →
Running today with Major League Plumbing & Anchor Plumbing & Drain
Hardware from $199 per device. Built for the way electrical actually gets sold.
The math for electrical
$1,500 – $25,000
electrical ticket range — spans tiny service calls to whole-home rewires.
49%
close rate with financing offered right vs 38% without. Source: ACCA / Farmington 2026.
13%
bigger ticket with financing Source: Synchrony via ACCA.
80%
of sales take 5+ follow-ups but most reps quit after one. Source: Peak Sales / SPOTIO / Salesforce.
Where electrical deals leak

The four moments electrical owners watch deals walk out the door.

Every electrical shop owner has watched this play out. The tech does the work. The customer thanks them. The truck leaves. And the proposal that would have doubled the ticket never gets sent — or gets sent six hours too late.

  • Panel upgrades get quoted on the spot — and the homeowner says 'I need to think about it' because the tech rushed the explanation.
  • EV-charger installs are walking out the door to the cheapest bidder because your tech didn't anchor on safety + permitting.
  • A simple 'no power in the kitchen' call could have been a whole-home rewire conversation — your top rep would have made that move; your bottom rep just changed the breaker.
  • Generator interest spikes after every storm and your team isn't trained to convert that intent into same-week proposals.

What TROVA does in those four moments.

TROVA is the wearable AI device + coaching app for the trades. It's not a call recorder. It's not a scoring tool. It's the cue your best electricians + electrical comfort advisor hears in their head — except now your bottom-half rep hears it too:

  • Cues the rewire conversation when the home is 1960s build with aluminum or knob-and-tube — the way your senior electrician already thinks.
  • Coaches the EV-charger close with the right permitting, panel-load, and warranty talk-track — no more underbid losses.
  • Drafts the panel-upgrade proposal with financing tiers AND the safety photo from the on-site inspection — sent before the customer calls a competitor.
  • Captures the conversation in attic crawl-spaces and outdoor service-entry inspections where cell signal dies.
Pricing built for trades shops

Hardware $199.
Software tailored to your shop.

The wearable AI device
$199per device

One-time. Every technician gets one. Captures audio offline, syncs when connectivity returns. Replaceable battery. 12-month warranty.

The coaching software
Per seat

Real-time coaching, proposal drafts, follow-up writer, owner dashboard. Tailored to your shop size — we'll walk through the math on the 20-min demo.

Hardware ships in 2–3 weeks. White-glove onboarding included. No long contracts.
Honest objections, honest answers

The pushback we hear from
electrical owners.

If you're already half-convinced, the demo is faster than reading. If you're skeptical, here's where most of the conversation lands.

Electrical is straightforward — diagnose, fix, invoice.
The diagnose-fix-invoice loop is exactly why bottom-half electricians never close the panel upgrade, the EV charger, or the whole-home rewire. TROVA coaches them through the next conversation the customer is already half-thinking about.
My customers want price up front. Hard to coach around that.
Hard for a generic tool. TROVA pulls your pricebook, your historical close range for this neighborhood + scope, and gives the rep the exact number to anchor on — calmly, confidently, in the room.
Pilot in market

Running today.

Live with TROVA pilots in plumbing — electrical contractors onboarding this quarter.

Read the Major League Plumbing case study →

Run the math for your
electrical shop.
20 minutes. No deck.

We'll walk you through the wearable, the coaching, the dashboard, and the close-rate math for a electrical shop your size.

Running today with Major League Plumbing & Anchor Plumbing & Drain
Book a 20-min demo
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