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TROVA pricing

$199 per tech
per month.
Device included.

One price. Wearable AI device included. Real-time coaching, proposal drafting, follow-up writer, owner dashboard — all in. 12-month commitment. Pay yearly and save 10%.

Book a 20-min demo → See how it works →
30-day pilot. Walk away if it doesn't lift your close rate.
White-glove onboarding included. No setup fees.
Pricing built for trades shops

$199 per tech, per month.
Device included. Pay yearly, save 10%.

Monthly
$199/ tech / mo

12-month commitment. Wearable AI device included free for every tech. Replaceable battery. Lifetime device replacement while on the service.

Save 10%
Annual
$179/ tech / mo

Paid annually ($2,148/tech). Same hardware, same coaching, same dashboard — 10% off for committing for the year.

Includes: wearable AI device · real-time coaching · proposal drafting · follow-up writer · owner dashboard · CRM integration · white-glove onboarding. No setup fees.

One price. Everything included.

$199 per technician per month — or $179 if you pay annually. That single price includes:

  • The wearable AI device. Free with the subscription. One per technician. Replacements covered for normal wear-and-tear while you're on the service.
  • Real-time in-ear coaching. Cues the next move while the customer is still in the room.
  • Proposal drafting. Tiered, financing-built-in, sent before the tech walks back to the truck.
  • Follow-up writer. Conversation-aware text + email. 4–10× the reply rate of generic templates.
  • Owner dashboard. Every call surfaced. Per-rep close rates. The moves your top closer makes that your bottom-half rep doesn't.
  • CRM integration. Housecall Pro, ServiceTitan, Jobber, FieldEdge.
  • White-glove onboarding. CRM hookup, pricebook ingestion, device configuration, 2 weeks of live coaching.

Pay annually, save 10%.

Monthly: $199 per tech per month.

Annual: $179 per tech per month — billed once at $2,148 per tech per year. Same hardware, same coaching, same dashboard. 10% off for committing for the year up front.

For a 10-tech shop, annual billing saves $2,400 per year.

The 12-month commitment.

The wearable AI device is included free with the subscription — the unit economics work because you're on the service long enough for the close-rate lift to surface and compound. Coaching ROI typically takes 60–90 days to show, then keeps growing. The 12-month window is the honest minimum to measure that.

After month 12: month-to-month. Cancel anytime with 30 days' notice. Return the devices in working order.

What you don't pay for.

  • No setup fees.
  • No "device upfront" charge.
  • No per-call or per-hour charges (looking at you, $200/hr software).
  • No "implementation" line item.
  • No charge for device replacement while on the service.

The ROI math.

Industry data on what's achievable when financing is presented the right way and follow-ups are conversation-aware:

  • 49% vs 38% close rate — 11-point lift on the SAME calls. (ACCA / Farmington 2026, 1,000+ contractors.)
  • 13% larger ticket when financing is in the conversation. (Synchrony, via ACCA.)
  • 46–68% more revenue per estimate when close-rate and ticket lift stack.

Pilots are sized to surface this lift inside 30 days.

30-day pilot.

Most shops start with 3–5 technicians for 30 days. We measure the close-rate and average-ticket lift against your prior 90-day baseline. If the numbers don't show, walk away — no hard feelings, no commitment kicks in.

Pricing FAQ

Straight answers,
no asterisks.

How much does TROVA cost?
$199 per technician per month, or $179/tech/month if paid annually (10% off). The wearable AI device is included free with the subscription. 12-month commitment, then month-to-month.
Is the device really free?
Yes. Every technician on the service gets a TROVA wearable AI device included at no additional cost. If a device breaks during normal use while you're on the service, we replace it free for the life of the subscription.
What happens at the end of the 12 months?
Month-to-month. Cancel anytime after the initial 12-month commitment with 30 days' notice. Return the devices in working order.
How much do I save paying annually?
10%. Annual billing works out to $179 per technician per month ($2,148 per tech per year) instead of $199. For a 10-tech shop, that's $2,400 saved per year.
What does the price include?
Everything: the wearable AI device for each tech, real-time coaching, proposal drafting, follow-up writer, owner dashboard, CRM integration, and white-glove onboarding. No setup fees. No per-call charges.
Why a 12-month commitment?
Two reasons. First: we include the wearable AI device free, and the unit economics only work if you're on the service long enough to see the close-rate lift. Second: most coaching ROI takes 60–90 days to surface, then compounds. A 12-month window is the honest minimum to measure lift.
Are there volume discounts on larger teams?
Yes — shops of 16+ technicians get tier pricing. We walk through the specific numbers on the 20-min demo.
Can I trial TROVA before committing?
Yes. Most shops start with a 30-day pilot on 3–5 technicians. If the close-rate lift doesn't show against your prior 90-day baseline, walk away.

Run the math.
Get the exact number.

20 minutes. We'll size the software for your shop, show you the close-rate math, and walk through the pilot structure.

30-day pilot. No commitment kicks in until the numbers move.
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