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TROVA pricing

$199 per device.
Per-seat software.
That's it.

No enterprise contracts. No setup fees. No annual minimums. Trades shops don't buy SaaS like that — so we don't sell it like that.

Running today with Major League Plumbing & Anchor Plumbing & Drain
White-glove onboarding included.
Pricing built for trades shops

Hardware $199.
Software tailored to your shop.

The wearable AI device
$199per device

One-time. Every technician gets one. Captures audio offline, syncs when connectivity returns. Replaceable battery. 12-month warranty.

The coaching software
Per seat

Real-time coaching, proposal drafts, follow-up writer, owner dashboard. Tailored to your shop size — we'll walk through the math on the 20-min demo.

Hardware ships in 2–3 weeks. White-glove onboarding included. No long contracts.

How TROVA pricing works.

There are two things you buy:

  1. The wearable AI device — $199, one-time. Every technician who runs in-home sales gets one. Includes the device, the earpiece, the charger, mounting clips, and a 12-month warranty.
  2. The TROVA coaching software — per-seat, monthly. Includes real-time coaching, proposal drafting, follow-up writer, owner dashboard, CRM integration, and white-glove onboarding.

Software pricing is tailored to your shop. The reason: a 3-tech plumbing shop and a 50-tech HVAC company have different needs and different ROI math. We don't pretend a single sticker price serves both — we run the math on the 20-min demo and propose what fits.

What you don't pay for.

  • No setup fees.
  • No annual minimum.
  • No multi-year contract.
  • No per-call or per-hour charges (looking at you, $200/hr software).
  • No "implementation" line item.

The ROI math.

Industry data shows what's achievable when financing is presented the right way and follow-ups are conversation-aware:

  • 49% vs 38% close rate — 11-point lift on the SAME calls. (Source: ACCA / Farmington 2026, 1,000+ contractors.)
  • 13% larger ticket when financing is in the conversation. (Source: Synchrony, via ACCA.)
  • 46–68% more revenue per estimate when close-rate and ticket lift stack.

Pilots are sized to surface this lift inside 30 days.

30-day pilot.

Most shops start with 3–5 technicians for 30 days. We measure the close-rate and average-ticket lift against your prior 90-day baseline. If the numbers don't show, walk away — no hard feelings, no contract.

Pricing FAQ

Straight answers,
no asterisks.

How much does TROVA cost?
Hardware is $199 per wearable AI device (one-time). Software is per-seat, tailored to your shop size. We'll walk through the exact math on a 20-minute demo.
Do I have to buy a device for every technician?
Yes — each technician who runs sales conversations gets their own TROVA wearable AI device. $199 each, one-time.
Is there a long contract?
No. TROVA is built for trades shops, not enterprise SaaS. Cancel anytime.
What does white-glove onboarding include?
TROVA's team handles CRM integration, pricebook ingestion, tech account setup, device configuration, and live coaching for the first 2 weeks. Included in every shop.
Are there volume discounts?
Yes for software, on shops of 16+ technicians. Hardware stays at $199 per device. Walk through it on the demo.
Can I trial TROVA before committing?
Yes. Most shops start with a 30-day pilot on a subset of technicians (typically 3–5). If the close-rate lift doesn't show, walk away.

Run the math.
Get the exact number.

20 minutes. We'll size the software for your shop, show you the close-rate math, and walk through the pilot structure.

Running today with Major League Plumbing & Anchor Plumbing & Drain
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