No fluff content marketing. Every post is something we've learned running TROVA in trades shops or something we wish more owners knew before they tried to scale coaching.
Most AI sales tools score calls after they're over. By then the deal is won or lost. Real-time coaching — through a wearable in the technician's ear — is the only model that actually shifts the outcome of the conversation. Here's why.
ACCA's 2026 contractor study found a clean 11-point close-rate gap between contractors who offer financing the right way and contractors who don't. Here's what that means for a $5M plumbing shop — in dollars.
Ride-alongs work — when you're in the truck. They stop working when you're not. Here's how trades-shop owners scale the coaching that actually lifts bottom-half reps into the top-band close rate.
Most of what we write about lands faster on a 20-min demo with your shop's context.