What is TROVA?
TROVA is the wearable AI sales coach for the trades. It listens to in-home sales conversations through a small wearable device, cues the next move into the technician's ear in real time, and drafts the proposal before they leave the kitchen. Built specifically for plumbing, HVAC, electrical, roofing and restoration companies.
Who is TROVA for?
Owners and operators of trades businesses doing $1M – $25M in annual revenue. TROVA replaces ride-alongs, lifts bottom-half rep close rates, and gives owners visibility into every conversation without leaving the office.
Is TROVA an app or an AI device?
Both. TROVA is a small wearable AI device the technician wears on every in-home sales call — plus the coaching app and dashboard your office team uses. The device is $199 each, one-time. Software is per-seat.
How much does TROVA cost?
Hardware is $199 per wearable AI device (one-time). Software is per-seat, tailored to your shop size — walked through on the 20-min demo.
How is TROVA different from call-recording software like Rilla or Siro?
Call-recording software scores calls after they're over. TROVA coaches the technician in real time during the call, drafts the proposal before they leave, and writes follow-ups grounded in the actual conversation.
Does TROVA work offline?
Yes. The wearable captures audio on-device and syncs when connectivity returns — critical for basements, attics and mechanical rooms with no signal.
Does TROVA replace ride-alongs?
Yes. The owner dashboard replays the key moments of every in-home sales call, surfaces per-rep performance, and shows what your top closer does that your bottom-half rep doesn't.
Which CRMs does TROVA integrate with?
Major trades CRMs including Housecall Pro, ServiceTitan, Jobber, FieldEdge and others. White-glove onboarding handles integration.
Which trades does TROVA support?
Plumbing (primary), HVAC, electrical, roofing and restoration. Pest control and solar are on the roadmap.
Is TROVA legal in two-party consent states?
Yes. TROVA's workflow includes pre-call consent capture in two-party states (CA, FL, MA, WA, IL, NH, MT, PA, MD, CT). Reps are coached to verify consent before recording starts.
How long does the wearable battery last?
8–12 hours of continuous capture. Replaceable battery.
Can I trial TROVA?
Yes. Most shops start with a 30-day pilot on 3–5 technicians. If the close-rate lift doesn't show, walk away — no contract.
Is the audio data secure?
Yes. Encrypted in transit and at rest. Customer audio is only retained per your data-retention policy. SOC 2 Type 1 in progress.
How fast can I get started?
Most shops are live within 14 days of signing — device shipping (2–3 weeks), CRM integration (3–5 days), and onboarding training (live, 2 hours per rep).
What's the ROI?
Industry data shows the achievable range: 49% vs 38% close rate with financing presented right (ACCA), 13% bigger ticket (Synchrony), 46–68% more revenue per estimate when stacked, 4–10x reply rate on conversation-aware follow-ups (Woodpecker). On a typical $5K ticket, one extra close per rep per week pays for the platform several times over.