TROVA Book a demo →
For hvac owners doing $1M – $25M

Your hvac shop's
bottom-half rep
just closed one more this week.

TROVA is a wearable AI device + coaching app built for hvac contractors. It lives in your tech's ear, cues the next move, and drafts the proposal before they leave the kitchen.

Book a 20-min demo → See how it works →
Running today with Major League Plumbing & Anchor Plumbing & Drain
Hardware from $199 per device. Built for the way hvac actually gets sold.
The math for hvac
$4,000 – $18,000
typical HVAC system ticket — biggest single proposal opportunity in residential trades.
49%
close rate with financing presented right vs 38% without. Source: ACCA / Farmington 2026.
13%
bigger ticket with financing in the conversation Source: Synchrony via ACCA.
46–68%
more revenue per estimate stacking close-rate + ticket-size lift. Source: ACCA + Synchrony + Acorn.
Where hvac deals leak

The four moments hvac owners watch deals walk out the door.

Every hvac shop owner has watched this play out. The tech does the work. The customer thanks them. The truck leaves. And the proposal that would have doubled the ticket never gets sent — or gets sent six hours too late.

  • A no-cool call turns into a $200 capacitor swap — when the right conversation could have been a $12,000 system replacement with financing.
  • Comfort advisors close at wildly different rates on the same homes — top guy at 55%, bottom guy at 18%, and you can't be on both calls.
  • The customer says 'I want three quotes.' The tech says 'okay.' The deal is now lost.
  • Furnace inspections find cracked heat exchangers, and the rep doesn't know how to walk the homeowner through the safety story without sounding like a salesperson.

What TROVA does in those four moments.

TROVA is the wearable AI device + coaching app for the trades. It's not a call recorder. It's not a scoring tool. It's the cue your best service techs + comfort advisor hears in their head — except now your bottom-half rep hears it too:

  • Recognizes the no-cool diagnosis is on a 14+ year-old system and cues the replacement conversation BEFORE the capacitor is even installed.
  • Coaches comfort advisors through the comfort-club, financing-as-promotion, and one-day-install moves your top closer already uses.
  • Drafts the system replacement proposal with all four tiers + financing pre-calculated — sent before the customer can call 'three quotes.'
  • Captures the attic, basement and crawl-space conversation where there's no phone signal.
Pricing built for trades shops

Hardware $199.
Software tailored to your shop.

The wearable AI device
$199per device

One-time. Every technician gets one. Captures audio offline, syncs when connectivity returns. Replaceable battery. 12-month warranty.

The coaching software
Per seat

Real-time coaching, proposal drafts, follow-up writer, owner dashboard. Tailored to your shop size — we'll walk through the math on the 20-min demo.

Hardware ships in 2–3 weeks. White-glove onboarding included. No long contracts.
Honest objections, honest answers

The pushback we hear from
hvac owners.

If you're already half-convinced, the demo is faster than reading. If you're skeptical, here's where most of the conversation lands.

My comfort advisors are commissioned. They don't need coaching.
Commissioned reps hit a ceiling at their experience level. TROVA gives them the cues your best closer uses naturally — financing-as-promotion, comfort-club enrollment, the four-tier presentation. The bottom-half advisor stops costing you deals.
Customers want three quotes — TROVA can't change that.
TROVA's job is to make sure your tech's quote IS the one. Same-day proposal, financing built in, and the conversation actually happened in your favor.
Our average ticket is already high. What's the lift?
On a $12,000 system, a 13% ticket lift is $1,560. A 49% close rate instead of 38% is one extra sale per 9 calls. Stacking those: every 9 calls adds $14,040 in revenue. That pays for TROVA twice.
Pilot in market

Running today.

TROVA is built with HVAC in mind from day one — mechanical-room signal loss is a top reason the wearable captures audio on-device.

Read the Major League Plumbing case study →

Run the math for your
hvac shop.
20 minutes. No deck.

We'll walk you through the wearable, the coaching, the dashboard, and the close-rate math for a hvac shop your size.

Running today with Major League Plumbing & Anchor Plumbing & Drain
Book a 20-min demo
Pick a time below. We'll send a calendar invite the moment you confirm.
Loading available times…
Confirm a slot to get a calendar invite — or skip it and we'll reach out to schedule.
Book a demo →