Built by
operators.
For operators.

Why TROVA exists.

Every owner of a $1M – $25M trades shop has watched the same thing happen: a great technician on the truck, a bottom-half technician on the truck the next day, and the difference in close rate between them is the difference between scaling and stalling.

Ride-alongs help. But you can't be in two trucks at once. And the apprenticeship pipeline is collapsing — 20 openings for every new worker entering the trades, and the senior plumbers and HVAC techs who carry your shop are retiring by 2030.

Generic AI-coaching tools don't fix this. They score calls after they're over. They don't understand the difference between a plumbing call and an HVAC call. They don't know that bringing up financing in the right moment is worth an 11-point close-rate lift. They don't ride along.

TROVA does.

What we're building.

The wearable AI device + AI coaching app + owner dashboard that — combined — does what your best technician does in their head, on every call, for every technician on your team:

• Listens to the conversation in real time.
• Cues the next move into the technician's ear before the customer says "I'll think about it."
• Drafts the proposal before the rep walks back to the truck.
• Writes the follow-up grounded in the actual conversation.
• Surfaces every call to the owner — without the ride-along.

Who we work with.

We're onboarding trades shops across plumbing, HVAC, electrical, roofing and restoration. The shops we work with care more about closing the doorstep deal than about looking sophisticated — and they tend to be doing $1M – $25M, where one extra close per rep per week is the difference between scaling and stalling.

If that's you, the 30-day pilot is the fastest way to see what TROVA does for your shop's specific numbers.

Who we are.

HelloTrova, Inc. — Delaware C-corp. Founded 2026. Based in Southern California.

For partnership, pilot or investor inquiries: greg@hellotrova.com