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How TROVA works

One call.
Four moments.
All coached.

Every in-home sales call has four moments where deals are won or lost: the pre-visit briefing, the conversation itself, the proposal on exit, and the follow-up. TROVA coaches all four.

Running today with Major League Plumbing & Anchor Plumbing & Drain
The same flow your top closer already runs in their head — except now everyone runs it.

1. The pre-visit briefing.

Two minutes before the technician knocks, TROVA pulls everything you already know about this customer and this neighborhood and turns it into a usable briefing:

  • Last neighbor visit: Garcia · 1409 Maple · 3 weeks ago · $4,200 lateral repipe.
  • Same tract patterns: 1980s build · cast-iron laterals · root intrusion in 7 of 9 prior jobs.
  • Recommended opener: Skip the camera — go straight to the cleanout.
  • Likely close range: $3,800 – $4,600 · this tract closes at 71%.

Your senior plumber walks in already knowing this. TROVA gives your bottom-half plumber the same advantage.

2. The conversation.

The technician is wearing the TROVA device. The TROVA app on their phone transcribes in real time. The AI listens for the inflection points your best closer notices automatically — and cues the next move into a single-ear bone-conduction earpiece:

  • The customer says "I'll need to think about it." TROVA cues the financing-as-promotion move.
  • The customer mentions the neighbor's repipe. TROVA cues the social-proof anchor.
  • The tech finishes the diagnostic. TROVA cues the earn-before-you-pitch transition.
  • The customer asks about timing. TROVA cues the same-day-install close.

The customer never hears the coaching. The technician hears every cue.

3. The proposal on exit.

By the time the rep walks back to the truck, TROVA has the proposal drafted — priced from your pricebook, tiered with financing options pre-calculated, ready to send to the customer's phone before they finish their coffee.

No more "I'll send you a quote on Tuesday." No more deals lost because the customer called a competitor before yours arrived.

4. The follow-up.

80% of sales take 5+ follow-ups (Peak Sales / SPOTIO / Salesforce). Most reps quit after one. TROVA doesn't quit — and TROVA's follow-ups don't say "just checking in."

The follow-up text is grounded in the actual conversation: "Hey Mike — wanted to follow up on the conversation about the kitchen riser. You mentioned you wanted to talk to your wife. Happy to send her the same walkthrough I gave you. Same financing terms hold."

Conversation-aware follow-ups get 4–10x the reply rate of generic templates (Woodpecker).

What the owner sees.

While all four moments happen in the field, the owner dashboard surfaces:

  • Every call replayed in plain language — no 90-minute audio scrubs.
  • Per-rep close rates, ticket sizes, and follow-up engagement.
  • The exact moves your top closer makes that your bottom-half rep doesn't — and where to coach them.
  • Pipeline that's actually moving vs. pipeline that's stuck.

The owner stops doing ride-alongs. The visibility stays. The coaching scales.

See the device →   See pricing →

The gap TROVA closes
49%
Close rate when financing is offered the right way — vs 38% without. Same techs. Same homes. Different conversation.
ACCA / Farmington · 2026 · 1,000+ contractors
13%
Bigger ticket when financing is presented as a promotion — not a credit application.
Synchrony, via ACCA
80%
of sales take 5+ follow-ups. Most reps quit after the first one.
Peak Sales · SPOTIO · Salesforce
46–68%
More revenue per estimate when close-rate and ticket lift stack.
ACCA + Synchrony + Acorn
How TROVA works — FAQ

The questions
behind the flow.

How does TROVA coach the technician in real time?
The wearable captures the conversation, the TROVA app transcribes in real time, and the AI cues the next move into a single-ear bone-conduction earpiece — the customer never hears it.
What happens before the technician knocks on the door?
TROVA pulls a pre-visit briefing: neighborhood history, past visits, recommended opener, likely close range. The rep walks in already knowing the conversation.
What does the proposal-on-exit look like?
By the time the rep walks back to the truck, TROVA has drafted the proposal — priced from your pricebook, tiered with financing options, ready to send.
How does TROVA's follow-up work?
TROVA writes the follow-up text grounded in the actual conversation — not a 'just checking in' template. Conversation-aware follow-ups get 4–10x the reply rate (Woodpecker).
Does TROVA work with my CRM?
Yes. TROVA integrates with major trades CRMs (Housecall Pro, ServiceTitan, Jobber, FieldEdge and others). White-glove onboarding handles the integration.

See the four moments.
Live, on a real call.

20 minutes. We'll demo the pre-visit briefing, the in-call coaching, the proposal draft, and the follow-up — all on a real trade-specific scenario.

Running today with Major League Plumbing & Anchor Plumbing & Drain
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