TROVA Book a demo →
For roofing owners doing $1M – $25M

Your roofing shop's
bottom-half rep
just closed one more this week.

TROVA is a wearable AI device + coaching app built for roofing contractors. It lives in your tech's ear, cues the next move, and drafts the proposal before they leave the kitchen.

Book a 20-min demo → See how it works →
Running today with Major League Plumbing & Anchor Plumbing & Drain
Hardware from $199 per device. Built for the way roofing actually gets sold.
The math for roofing
$8,000 – $45,000
typical roofing ticket — second-biggest single-proposal opportunity after HVAC system replacements.
49%
close rate with financing offered right vs 38% without. Source: ACCA / Farmington 2026.
80%
of sales take 5+ follow-ups Source: Peak Sales / SPOTIO / Salesforce.
4–10×
reply rate on conversation-aware follow-ups vs. 'just checking in' templates. Source: Woodpecker.
Where roofing deals leak

The four moments roofing owners watch deals walk out the door.

Every roofing shop owner has watched this play out. The tech does the work. The customer thanks them. The truck leaves. And the proposal that would have doubled the ticket never gets sent — or gets sent six hours too late.

  • Insurance vs. retail conversations get tangled — the rep loses control of the deductible conversation and the homeowner ghosts.
  • Reps go up the ladder, snap photos, come back down, and say 'I'll email you the estimate' — losing the same-day close every time.
  • Storm-restoration leads are time-critical — competitors quote in 24 hours and your team takes 4 days.
  • Top rep closes 58%, new rep closes 22%, and the only fix you've tried is ride-alongs.

What TROVA does in those four moments.

TROVA is the wearable AI device + coaching app for the trades. It's not a call recorder. It's not a scoring tool. It's the cue your best roof sales reps + estimator hears in their head — except now your bottom-half rep hears it too:

  • Coaches the insurance vs. retail conversation in real time — when to anchor on deductible, when to anchor on lifetime value, when to bring up financing.
  • Drafts the roof replacement proposal — complete with insurance scope, your premium options, financing tiers — sent BEFORE the rep leaves the driveway.
  • Recognizes the post-storm urgency window and coaches the rep to schedule the contract signing same visit, not 'I'll send it.'
  • Captures the ladder-top inspection conversation through the wearable — no need to fumble with a phone on a 14/12 pitch.
Pricing built for trades shops

Hardware $199.
Software tailored to your shop.

The wearable AI device
$199per device

One-time. Every technician gets one. Captures audio offline, syncs when connectivity returns. Replaceable battery. 12-month warranty.

The coaching software
Per seat

Real-time coaching, proposal drafts, follow-up writer, owner dashboard. Tailored to your shop size — we'll walk through the math on the 20-min demo.

Hardware ships in 2–3 weeks. White-glove onboarding included. No long contracts.
Honest objections, honest answers

The pushback we hear from
roofing owners.

If you're already half-convinced, the demo is faster than reading. If you're skeptical, here's where most of the conversation lands.

Roofing reps already get commission. Why coaching?
Commission rewards results; it doesn't TEACH the bottom-half rep what your top closer does differently. TROVA bridges that — the bottom-half rep learns the financing-as-promotion move, the same-day-signing move, the insurance-deductible move in real time.
My reps work outdoors. The wearable can't be that small.
It is. Clips to a hat brim or collar, weatherproof, all-day battery. Built for the trades, not for an office worker.
Pilot in market

Running today.

TROVA's offline capture was built specifically for environments like the top of a 12-pitch roof — phone signal drops, wearable doesn't.

Read the Major League Plumbing case study →

Run the math for your
roofing shop.
20 minutes. No deck.

We'll walk you through the wearable, the coaching, the dashboard, and the close-rate math for a roofing shop your size.

Running today with Major League Plumbing & Anchor Plumbing & Drain
Book a 20-min demo
Pick a time below. We'll send a calendar invite the moment you confirm.
Loading available times…
Confirm a slot to get a calendar invite — or skip it and we'll reach out to schedule.
Book a demo →